nike and electronic arts logo on a soccer ball
nike and electronic arts logo on a soccer ball
nike and electronic arts logo on a soccer ball

Nike Teams Up with EA Sports to Integrate .SWOOSH NFTs into Games

BKMT Staff

Jun 1, 2023


Nike Virtual Studios, the digital division of the sportswear giant, and video game developer EA Sports have announced a partnership to integrate digital creations from Nike's .SWOOSH platform into the EA Sports gaming ecosystem. The collaboration aims to enable .SWOOSH members and EA Sports fans to express their personal style through immersive experiences and enhanced customization options within the EA Sports ecosystem.

EA Sports, known for publishing popular games like FIFA and Madden NFL, brings its expertise in gaming to create exciting opportunities for the convergence of fashion and virtual experiences.

Last week, Nike's .SWOOSH platform made its debut in the non-fungible token (NFT) space with the launch of its first sneaker collection. Surpassing $1 million in sales, the virtual creations hit the market on May 15. However, the release was marred by technical difficulties and persistent delays, causing some frustration among eager buyers.

As of the time of writing, the Our Force 1 NFT boxes have seen impressive sales, with 97,627 out of the total inventory of 106,453 already sold.

Ron Faris, the general manager of Nike Virtual Studios, expressed excitement about the partnership, stating, "This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base." The collaboration between Nike's .SWOOSH platform and EA SPORTS promises to bring innovative opportunities and enhanced experiences for both communities.

In November 2022, the prominent shoe manufacturer introduced .Swoosh, a platform enabled by Polygon blockchain. This innovative platform allows users to engage in NFT trading, granting them access not only to digital assets but also to real-world products and exclusive events.

During its launch, .Swoosh made exciting announcements about collaborations with renowned athletes such as Cristiano Ronaldo, LeBron James, Michael Jordan, and Serena Williams. These partnerships signify the platform's commitment to incorporating the influence and star power of these iconic athletes into the world of NFTs and beyond.